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Privacy and Terms of Use

Learn about our website’s privacy policy and terms of use.

DM4 AI Automation and AI Agent Creation Agency
Effective Date: January 2, 2025

DM4 Digital Business — www.dm4digitalbusiness.com
Version 1.0 | Effective Date: May 22, 2026
Applicable in Mexico, United States, and the European Union

 

INTRODUCTORY NOTICE

This document establishes the legal conditions governing the use of the website www.dm4digitalbusiness.com (hereinafter, «the Site») and the services offered by DM4 Digital Business. By accessing or using the Site, the user fully accepts the terms described herein. This document complies with applicable legislation in Mexico (LFPDPPP), the United States (CCPA/CPRA), and the European Union (GDPR).

PART I: PRIVACY POLICY

1. Identity of the Data Controller

DM4 Digital Business (hereinafter, «DM4», «we», or «the Company») is responsible for the processing of personal data collected through the Site.

Controller contact details:
– Website: www.dm4digitalbusiness.com
– Privacy email: legal@dm4digitalbusiness.com
– General contact email: legal@dm4digitalbusiness.com

For the purposes of Mexican law (LFPDPPP), DM4 Digital Business acts as the Data Controller in accordance with Article 3, Section XIV of said Law.

2. Personal Data We Collect

2.1 Data provided directly by the user

When the user interacts with the Site, they may voluntarily provide the following data:
– Full name
– Email address
– Phone number
– Company name and job title
– Country and city of residence
– Information included in contact, quotation, or course registration forms
– Content of messages, inquiries, or comments sent to DM4

2.2 Automatically collected data

When browsing the Site, we automatically collect technical information that does not necessarily directly identify the user:
– IP address
– Browser type and version
– Device operating system
– Pages visited, time spent, and clicks
– Referring URL (source site)
– Cookies and similar tracking technologies data

2.3 Sensitive data

DM4 does not intentionally request or process sensitive personal data (as defined in Article 3, Section VI of the LFPDPPP and Article 9 of the GDPR), such as health data, religious beliefs, sexual orientation, political affiliation, or ethnic origin. If the user voluntarily provides such data, DM4 will take the necessary measures to protect it under enhanced security standards.

3. Purposes of Data Processing

3.1 Primary purposes (necessary)

Personal data is processed for the following essential purposes:
– Responding to inquiries, information requests, or service quotations
– Managing the contracting and provision of AI automation services
– Enrollment, management, and follow-up of corporate training programs
– Issuing proposals, invoices, and receipts
– Compliance with contractual obligations with clients and users
– Service-related communications

3.2 Secondary purposes (marketing and analytics)

With the user’s express consent, data may be used for:
– Sending newsletters, product updates, and promotions
– Analyzing Site behavior to improve user experience
– Creating marketing profiles based on interests and behavior
– Market research and aggregated statistical analysis

The user may revoke consent for secondary purposes at any time without affecting access to the Site or contracted services.

4. Legal Basis for Processing

Data processing is based on the following legal grounds depending on jurisdiction:

For users in Mexico (LFPDPPP):
– Express or tacit consent (Arts. 8 and 9)
– Performance of a legal or contractual relationship (Art. 10)
– Legitimate interest of the Company where user rights do not prevail

For users in the European Union (GDPR, Art. 6):
– Consent of the data subject [Art. 6.1.a]
– Performance of a contract or pre-contractual measures [Art. 6.1.b]
– Compliance with legal obligations [Art. 6.1.c]
– Legitimate interest of the controller where rights do not prevail [Art. 6.1.f]

For users in California, USA (CCPA/CPRA):
– DM4 processes data in accordance with consumer rights, including the right to know, delete, and opt out of the sale of personal data.

5. Cookies and Tracking Technologies

5.1 Types of cookies used

The Site uses the following cookie categories:
– Strictly necessary cookies: essential for Site functionality
– Performance/analytics cookies: collect usage statistics (e.g., Google Analytics)
– Functional cookies: remember user preferences
– Marketing and advertising cookies: track activity to display relevant content

5.2 Cookie management

Upon entering the Site, the user is informed via a cookie banner and may accept or reject non-essential cookies. Users may also manage cookies through browser settings. Disabling certain cookies may affect Site functionality.

6. Data Sharing and Transfers

6.1 Third parties with whom we share data

DM4 may share personal data under the following circumstances:
– Technology service providers (hosting, CRM, email marketing, analytics tools) acting as processors under confidentiality agreements
– Payment platforms for transaction processing
– Government or regulatory authorities when required by law
– Business partners only with explicit user consent

6.2 International data transfers

Since DM4 operates with global tools, data may be transferred and processed outside the user’s country. In such cases, DM4 ensures appropriate safeguards such as:
– Standard Contractual Clauses approved by the European Commission
– EU-U.S. Data Privacy Framework where applicable
– Article 37 provisions of the LFPDPPP for international transfers from Mexico

7. Data Retention Periods

Personal data is retained only as long as necessary for the purposes described or while a contractual relationship exists.

Retention periods:
– Client and contract data: 5 years after contract termination
– Prospect data: 2 years after last contact
– Training program data: 3 years after completion
– Cookies and browsing data: 13 months

After these periods, data is securely deleted or anonymized.

8. Data Security

DM4 implements appropriate technical and organizational measures, including:
– SSL/TLS encryption
– Role-based access control
– Periodic security audits
– Confidentiality agreements
– Regular backups

In case of a data breach, DM4 will notify affected users and authorities within legal deadlines (72 hours under GDPR).

9. Data Subject Rights

9.1 Rights under LFPDPPP (Mexico)
– Access
– Rectification
– Cancellation
– Opposition

9.2 Rights under GDPR (EU)
– Data portability
– Restriction of processing
– Right not to be subject to automated decisions
– Right to lodge complaints with supervisory authorities

9.3 Rights under CCPA/CPRA (California)
– Know data collected
– Request deletion
– Opt out of sale/sharing
– Non-discrimination
– Correct inaccurate data

9.4 How to exercise rights
Email: privacidad@dm4digitalbusiness.com
Subject: «Rights Request – [right name]»

Response times: 20 business days (Mexico), 30 days (GDPR), 45 days (CCPA).

10. Artificial Intelligence and Automated Systems

DM4 services may include AI technologies and chatbots. The user is informed that:
– They may interact with AI systems
– Interactions may be recorded to improve services
– No legally significant automated decisions are made without human intervention unless consented
– Users may request human intervention

PART II: TERMS AND CONDITIONS OF USE

11. Acceptance of Terms

Use of the Site implies full acceptance of these Terms. If the user disagrees, they must not use the Site.

DM4 may modify these Terms at any time. Continued use constitutes acceptance.

12. Description of Services

12.1 AI Automation Services
– Workflow automation
– LLM integration
– Data pipelines
– AI consulting

12.2 Omnichannel AI Agents
– AI chatbots
– Multichannel integration
– Sales and support automation
– Personalization

12.3 Corporate AI Training
– Executive workshops
– Technical training
– Implementation programs
– Certifications

13. Access and Use Conditions

13.1 Allowed use
– Browse the Site
– Contact DM4
– Submit forms
– Download authorized materials

13.2 Prohibited use
– Illegal activities
– System damage
– Malware introduction
– Unauthorized access
– Content reproduction without permission
– Data scraping
– False identity use

14. Intellectual Property

All Site content is owned by DM4 or licensed and protected by applicable intellectual property laws.

14.2 Limited license
Users are granted a non-exclusive, revocable license for personal use only.

14.3 AI-generated content
AI-assisted content remains DM4 intellectual property once approved.

15. Liability and Limitations

15.1 Availability
DM4 does not guarantee uninterrupted availability.

15.2 Accuracy
Information may not always be up to date.

15.3 Liability limitation
DM4 liability is limited to amounts paid in the last 12 months.

16. Third-Party Services

The Site may include third-party links. DM4 is not responsible for external content or services.

17. Commercial Conditions

17.1 Quotes valid for 30 days.
17.2 Contracts require separate agreement.
17.3 Courses follow specific program conditions.

18. Cancellation and Refund Policy

– Before project start: 80% refund
– First 2 weeks: 50% refund
– After initiation: no refund
– Courses: rescheduling conditions apply

19. Confidentiality

DM4 treats client information as confidential and uses NDAs when required.

20. Data Protection in AI Services

– DM4 acts as Data Processor
– Data Processing Agreements are established
– Data processed only under client instructions
– Security measures are applied
– No unauthorized third-party sharing

21. Applicable Law and Dispute Resolution

21.1 Applicable law
Laws of the United Mexican States apply, with additional compliance for EU and California users.

21.2 Jurisdiction
Courts of Mexico City have jurisdiction.

21.3 Alternative dispute resolution
Negotiation and mediation required before litigation.

22. Additional EU Provisions

– DPO contact: legal@dm4digitalbusiness.com
– Right to lodge complaints with authorities
– Consent may be withdrawn
– International transfers follow GDPR safeguards

23. Additional California Provisions

– Categories collected: identifiers, browsing data, commercial data
– No sale of personal data
– Rights request email: privacidad@dm4digitalbusiness.com
– No discrimination for exercising rights

24. Minors

Services are intended for users over 18. Any data from minors will be deleted.

25. Modifications

DM4 may update this document at any time. Continued use implies acceptance.

26. Contact

privacy email: privacidad@dm4digitalbusiness.com
general email: contacto@dm4digitalbusiness.com
website: www.dm4digitalbusiness.com

© DM4 Digital Business, S.A. de C.V. (Mexico) All rights reserved.
Document generated on May 22, 2026. Periodic review recommended.